Scotches + Watches is a collective of hobbyists and enthusiasts that connect in communities online & IRL
Originating on Instagram, the network and its followers launched the brand with a landmark experience at bespoke mensware shop Alton Lane — featuring The Dalmore Highland Single Malt Scotch Whisky.
To maintain a consistent presence both online and at events, the group needed a compelling visual identity.
Drawing inspiration from the elegance of fine glassware and watch crystal, the round monogram was crafted to capture the essence of sophistication in a simple yet stylish design.
Art Direction + Design: Gina Murphy
Many Thanks to the Event Team
Venue Alton Lane
Charcuterie The Goddess & Grocer
Flowers Fleur Chicago
Photography Glass Jar Photography
Producer & On-site Concierge Gina Murphy
Additional support provided by
VIE Media & The Dalmore